Your agreement and authority
These service terms apply when you connect or use WhatsApp Business through OpenAlly. They form part of your agreement with Matterward Labs Private Limited under the OpenAlly Terms of Service. This page governs the specific connection where a service detail differs. Mandatory rights under applicable law remain unaffected.
You must be legally able to enter this agreement, authorized to act for the business, and entitled to manage the business account and number you connect. Keep an authorized business administrator, account details and customer support contact up to date. You retain ownership of your business assets and customer content.
Read the service privacy notice before connecting. Accepting these terms does not itself grant optional history-import consent or turn on automated replies.
What you authorize OpenAlly to do
Your connection instructs us to verify and store the Meta grant, register an eligible number where needed, subscribe to the business’s events, retrieve the connected business’s permitted assets, and exchange authorized messages. Processing is limited to the assets and workflows you authorize. We do not acquire your number or business account.
We will process business correspondence on your behalf, under your instructions and authorization, only to provide the services you request, and in accordance with applicable WhatsApp Business terms. We maintain administrative, technical and access safeguards for that processing. The privacy notice describes the service’s recipients, retention and deletion.
You choose the designated device and control agent assignment, approvals and automation. Keep that device online and protected, review the content you authorize, and monitor delivery failures. The service can hold undelivered correspondence for up to seven days; it is not an indefinite message backup.
Responsible business messaging
Follow the WhatsApp Business Messaging Policy, WhatsApp Business Solution Terms, relevant commerce rules, and applicable law. Keep valid customer permission and evidence, identify your business honestly, and honor opt-outs, including requests made outside WhatsApp. Never use purchased contact lists, spam, impersonation or unauthorized customer-data sharing.
Initiated conversations and messages outside the 24-hour customer-service window need an approved template. Automated support must offer a clear route to human help. Meta controls account eligibility, template approval, quality limits and restrictions. Our controls assist you; they do not replace your responsibility for compliant content, consent and customer support.
You are responsible for your goods, services, orders, refunds, fulfillment and customer-facing sales and privacy terms. Do not use this connection for prohibited activities or send sensitive information where the platform or applicable law forbids it.
Business agents and customer information
This connection supports the merchant workflows you authorize, such as customer support and order handling. It is not permission to offer an unrestricted, general-purpose AI assistant through WhatsApp. Meta’s AI rules and regional conditions apply; consult the current WhatsApp Business Solution Terms before choosing your use case.
Use customer correspondence only for your authorized business work. We do not use it to train models. Configure any AI provider you select to comply with Meta’s restrictions on using business data to train or improve AI. OpenAlly’s WABA service does not provide a model-training feature.
AI can make mistakes. You are responsible for the model you choose, its processing terms and fees, the information you send to it, and the responses or actions you approve. Provide human supervision for consequential decisions and keep a practical escalation route for your customers.
Stopping, disconnecting and deleting
You can stop automation, cancel a pending action or disconnect an inbox in OpenAlly. A message already submitted to Meta may still be delivered; cancellation cannot recall it. Uncertain sends need their actual delivery outcome checked before you attempt a replacement.
Disconnecting stops service routing for that inbox and erases its temporary delivery and automation records. Other numbers may still use the account’s grant until they are disconnected too. We do not delete or deregister your Meta business assets or erase copies on your device, in backups or with recipients. Follow the deletion guide for each scope.
We may restrict or suspend the connection for misuse, security incidents, loss of required permissions or legal/platform requirements. Meta may independently revoke access. Removing the app or cancelling Premium does not itself disconnect an inbox or delete its service records.
Availability, disputes and changes
Feature availability depends on your account, app version, supported setup mode and Meta’s requirements. We do not guarantee signup approval, uninterrupted delivery, coexistence eligibility, complete history import or protection from account restrictions.
The OpenAlly Terms of Service supply the general license, warranty, liability, indemnity, termination and governing-law provisions. These service terms do not reduce any mandatory consumer rights. Meta’s and your AI provider’s agreements govern their respective services.
We may update these service terms and their date as the connection changes, giving any notice required by law. Contact support@openally.ai about this agreement, business-data processing or a complaint. OpenAlly and its logo are trademarks of Matterward Labs Private Limited; WhatsApp and Meta names belong to their respective owners.